A poster printing in Singapore is one of the best ways to let out information toward your target audience in an effective way. What’s absolutely great about it is that it is affordable and it is perfect for businesses with limited advertising budgets. Instead of forcing yourself to advertise with options that require you to reach deep into your pockets, it is advisable to start doing it with lower cost alternatives much like a poster.
You can also use posters for other non-business purposes, such as to simply let people know about an event.
Whatever you are using your poster for, there is one thing that is important, which is the design of the poster. A poster can only communicate effectively if it has a good, well-planned design.
Here are several tips to help you create an outstanding poster printing.
1. Ensure legibility from a distance
A poster needs to be able to draw people in and interest them at a glance. It is important that a poster can attract people’s attention from a distance to heighten the chance of it to get noticed. That’s why you have to pay attention to the font size. At the very least, the headline part of the poster is large enough to be seen from a distance. After it successfully catches people’s attention, they will most likely approach to read further of the information and fine prints. The other two aspects of the poster can come in a smaller font, where the information is the second largest and the fine prints being the smallest in size. However, everything should be easy to read so that it won’t cause strain or difficulties upon the readers of your poster.
2. Color contrast
Color is one of the most important and easiest factors to grab people’s attention. Usually, if a poster color is bright enough, it is easy for people to notice it and catch the headline. However, you can’t just choose any color for your poster. If your poster has a light colored background, then the text color should be dark. This is called maintaining a good contrast balance between the background color and the font color. This also applies if your poster’s background color is dark. If it’s dark, then the font color should be light. This way, you can always ensure that the texts of your poster can be easily seen, and they will actually pop out more.
3. Size and location
Make sure that you are aware of the location that you will put your poster up in. This way, you can determine the right size of the poster that is suitable for the place and then you can check with the printing service whether the size is available. With this information, you can create a poster printing and design with the right dimension that will ensure the quality of the poster upon printing. If you first design without knowing the right size, there’s a chance that it won’t be accurate. Without an accurate design size, you won’t be able to get a high quality poster.