A marketing campaign is very important in growing a business by garnering more exposure, attention, new customers, and maintain old ones as well as creating stronger brand awareness. The problem is, it usually costs a lot of money. This is more concerning for small or newly started businesses as they usually don’t have that many funds for marketing and advertising.
If you are one of the owners of a small or newly started business, you don’t have to worry anymore. You can choose to create a low cost campaign that is still reliable and effective with a pull up banner in Singapore. A pull up banner is a low cost alternative that can do its job well especially if it is designed properly. Now the question is, how can you make a good pull up banner design that can effectively assist you as a marketing tool? Well, scroll down more and you will find several tips that you can try out on your own.
1. Remember the flow of the banner
It is common knowledge that most of the people in the majority of countries in the world read from left to right, and they definitely start from the top and end their reading at the bottom part of what they read. Now, people tend to lose focus or interest as they descend the item that they are reading. Why is this information important? Well, keeping that in mind, you have to make sure that the key information of your marketing campaign is included in the upper part of the banner instead of the lower part. It will have a higher chance of getting noticed and thoroughly read. Even if people leave midway, at least they have already read the most important part of the pull up banner.
2. Use colors
This is one of the most basic knowledge of designing. Colors tend to be more attractive and it can leave a more positive image if the choice of colors is right. So, don’t be scared and make your pull up banner colorful. However, in choosing colors for your design, make sure that they work well with each other. You don’t want to see a pull up banner in Singapore with vibrant colors that aren’t suitable for each other and end up looking overly done. Not only that this won’t be able to represent your company or brand image well, but this will also probably put you in a negative light or unpleasant first impression.
3. Images, graphics, or illustrations
We can’t deny that people tend to get bored from reading too many words on anything. To avoid getting people bored from reading your pull up banner, try to deliver your message with simple images or infographics that are more appealing and easy to understand. It can be a good idea to minimize to use of words especially if you can’t arrange them nicely and concisely so that they can be easy to read. However, remember to only put images that are relevant. Also, the images or graphics included in the design of a pull up banner must be of high quality to ensure that they won’t get stretched or pixelated upon printing.