If you’re trying to find a new advertising alternative, you can perhaps try Singapore brochure printing and create flyers to distribute in order to promote your product or service. Although it seems insignificant or not going to work, a flyer is a simple marketing method that is still effective if produced and distributed well. The first step you can do in creating a good flyer is to come up with a good flyer printing design.
A flyer design is important to first entice the potential customer and build the right image for your company and what you offer.
Flyer printing tips you can find below will help you in designing an attractive flyer.
1. Manage a good flyer flow
What does flyer flow mean? It means arranging words on your flyer according to the natural flow of the eyes. The human eyes mostly are set to read from the top to bottom and from left to right (or right to left depending on the country you are in). Keep this in mind and make sure the flow of words in your flyer does not confuse your readers. Ensure the comfort of reading to increase the chance of your flyer getting read from the beginning all the way to the end.
2. Add graphics and illustrations
Interesting and colorful images will increase the appeal of your flyer if put properly. Make sure that the images or graphics you use on your flyer complement the whole design instead of ruining it and are in high quality to ensure decent printed product.
3. Avoid overlapping text and illustrations
You have learned to put the right words and proper images on your flyer. However, keep in mind that they to be kept from overlapping with each other. The color choice is important in this. Keep a balance in contrast by putting light colored text on a dark colored image or the other way around. This will help the readers’ eyes isolate the lines of the text from the background image or any other graphics.
4. Put information that is relevant and important
Because you have limited space on each of your flyer, you must make it count. Only put information that is relevant and focused so that your customer will directly get what you’re trying to convey in your promotion.
More importantly, after all that promotion you have put on your flyer, don’t forget to put the information about your company or shop so that they can contact you later on when they are interested. It is better if you can provide the address to your website where your customer can find more information regarding your company and product or service so that they can be more convinced in your promotion.
5. Put on a strong headline
Headling is the first thing people see when they land eyes on your flyer. Therefore, you must make it pop, interesting, and convincing. You can make it stand out more by using a larger font and have it in bold to emphasize.
